It goes without saying that the corona crisis has posed massive challenges to the on-trade throughout 2020, but it’s also seen an explosion in the opportunities that technology have brought to the sector.
Prior to the crisis, technological uptake was slow from operators across the UK, but with restrictions forced into the market, operators are starting to embrace the opportunities that technology can bring.
Ed Bedington, editor of the MA said: “Technology can offer many benefits to operators, particularly in the light of the current restrictions.
“In the past, customers have been reluctant to embrace the systems, but with the changing mindset, that’s now in the past, and pubs without systems in place to enable frictionless ordering and payment are likely to be left behind.”
To help provide some ideas and clarity to the cluttered marketplace out there, the MA has pulled together a 12 Apps of Christmas guide, showcasing 12 of the products on the market that may help you improve your operations.
1) Crave Interactive
More than just Mobile Order and Pay.
Crave Interactive are experts in mobile service solutions for pubs and clubs. Our ServeSafely solution does more than mobile order and pay – it increases sales, reduces costs and helps keep everyone safe from COVID-19.
Most importantly ServeSafely is loved by customers – over 90% find it easy to use. There is no App to download or sign-up necessary – they just point their phone cameras at a QR code, and can immediately order.
We use data intelligence together with detailed menu optimisation to improve your sales and margins. You can expect 20% higher sales and profits.
Plus we collect valuable marketing permissions for you to use to tempt customers back for further visits.
And as a Xmas gift in these difficult times, we are waiving all set-up fees for Morning Advertiser subscribers who sign up this year.
Whether you are looking to introduce mobile order and pay for the first time, or want a better solution, ServeSafely is your perfect partner.
Make 2021 a great one for your customers and your business.
Get in touch for a no-obligation demo and take advantage of our Xmas offer.
As you continually strive to innovate and adapt your business to serve your customers, you need a mobile ordering system you can depend on. Designed to be intuitive and easy to use, Wi5 offers the highest levels of security and reliability on the market.
Knowing the importance of getting up-and-running quickly, Wi5 has invested significant time and resource in building a first-class customer success team who are on hand every step of the way from set-up to ongoing support.
The Wi5 team advises clients on how to make the most of their digital menus, helping them to understand the valuable customer insight gained from the platform. By pushing the right items, to the right customers in the right way, Wi5 operators benefit from significant uplifts of around 30% on average spend vs traditional ordering.
The beauty of mobile is its versatility. Wi5 works with truly innovative pubs and bars who have seen great success using the platform to adapt their businesses, offering click & collect on ready-meals, meal kits, groceries and even selling Christmas trees and gifts!
With their ever-growing portfolio of clients and volume of orders, Wi5 is in a privileged position of being able to remove subscription costs and charge the lowest transaction fees. There’s never been a better time to embrace the opportunities mobile Order & Pay will bring.
Get in touch with the team today and click here for more info.
Trusted by tens of thousands of hospitality venues since 2014, Ritual now provides a web-based order & pay at table service, without the need for customers to download an app.
Customers scan a QR code, which auto adds their table number, view your menu, place and pay for their order.
Staff receive orders immediately to a phone/tablet or directly into your till system.
The tool looks and feels like your brand and you have instant access to edit your menu. Pubs in tiers 2 and 3 can choose to enforce alcohol sales as part of a substantial meal if needed.
When a customer opts in to marketing as part of their transaction, you can download their name, email, phone number and last purchase date, helping you build a database for newsletters.
Plus, convert followers into business with Ritual’s direct integration with Facebook, Instagram and Google, so takeaway and delivery orders can be placed by customers directly within social platforms.
Yoello is an award-winning mobile ordering solution providing an unrivalled user experience.
Yoello is also the only payment provider authorised and regulated by the FCA for the Open Banking legislation (PSD2) which means merchants are able to receive payments at incredibly low rates, with an instant settlement and no chargebacks.
Customers simply scan a QR code or type in a URL using any smartphone or web device to access contactless table ordering, click & collect and delivery services, without needing to download an app
The platform allows customers to conveniently order and pay for food and drinks safely from their table with no staff contact, no physical menus, no cash and no queues.
Yoello is used every day in thousands of businesses across the UK with venue owners seeing on average 20-30% increase in spend per head after switching to the platform.
Customise your venue profile with bespoke branding and tailor your menu with modifiers and preferences so that customers can order what they want, exactly how they want it.
Integrate with your POS or run it alongside your existing system, Yoello is easy to get set up and start taking orders.
Valuable data at your fingertips through dashboard reporting tools.
Built with security in mind, adopting the highest industry standards such as PCI DSS.
OrderTab is the food & drink ordering app that lets customers order in seconds.
There is no app to download, customers just scan a QR code and start ordering.
OrderTab comes as a complete package with BarTab EPOS, so your front of house staff use the same system for everything. Back of house you can view consolidated sales reports, manage your menus & run promotions all from one place.
OrderTab takes advantage of all of the industry-leading features BarTab customers love, including detailed stock tracking, timed promotions, happy hours, mixers and modifiers.
You can customise the look & feel of your OrderTab app with your own colours and branding, along with high res images of your products.
OrderTab can also be accessed from a link on your website or social media pages, providing you with a commission-free alternative to the traditional delivery or click and collect services.
You can manage these options with time slots, a minimum order value, and delivery charge, and these are all available for the same competitive rates as table service starting from 1% + 10p per transaction.
If you’ve tried cumbersome downloadable apps that no one uses, stand-alone apps that are impossible to manage, or third-party integrations that are limited in functionality, talk to us about BarTab & OrderTab, the one solution you need to serve all of your customers the way they want.
Pints N’ Bites is the complete, highly customisable, food & drink ordering portal.
Currently deployed across the UK and in Europe, Pints N’ Bites includes a myriad of features to help you offer great service.
Tailor it with your own brand, your entire menu with pictures for each dish or drink, full ingredients, allergen/dietary information etc. drinks by size, with or without ice, peppercorns or whatever you offer.
You can even build your table layout into the portal, switch between language options and much more. Do it yourself or our team can manage it for you.
Simple to use; customers access Pints N’ Bites through a dedicated web address or through their smartphone camera, scanning a QR code for the entire venue or an individual table. Delivery can be directly to their table, to their home or wherever you allow.
Update customers on the state of their order, when it’s ready to collect, or deliver. Receive orders on phones, tablets or an epos unit with built-in printer. Payment are taken through the portal or separately with your existing payment options/PDQ’s etc.
Pricing is competitive and fixed fee – we don’t take commission on sales.
Manage orders simply within the portal – identify the state of each order as well as what sells or doesn’t. Improve your marketing by creating mailing lists when customers sign up to the app and your marketing terms. Build loyalty with points or a wallet, pre-pay gift cards so customers share with friends.
Integrate with social media to increase your reach.
Pepper is the UK’s leading provider of merchant branded apps for pubs, bars, restaurants, QSR’s and coffee chains who want to offer order and pay from table, click and collect, digital loyalty programs and a host of other essential features.
We work with household names like Young’s, Revolution Bars, Brakspear, Inception, Peach Pubs, Middletons, itsu, Wahaca, GBK, Black Sheep Coffee and over 200 other companies in the UK, US, Canada, Australia and beyond in over 1000 locations.
Pepper processes over £10m per month for our clients with an average of 60% of all transactions running through their apps. Clients in the UK and US have seen transaction rates of 90-100% running through their apps and some have even attributed Pepper’s click and collect functionality to saving their businesses during Covid.
Pepper’s platform is EPOS integrated with partners like Access, Square, Micros, Lightspeed, NCR, Comtrex, Zonal and others, allowing us to develop and deliver the most powerful set of features for a cost-effective price, including discovery, ordering, loyalty, bar tab, e-receipts, push notifications, surveys, direct marketing and data analytics.
Pepper’s clients not only benefit from improved operational systems to help deal with Covid but can gather actionable data to understand their customers better while rewarding and influencing desired behaviour.
Our app users are worth 15-20% more than regular customers and combined with queue time reductions and other benefits can produce an ROI of 300%.
With 14 million transactions processed in September alone, Zonal’s tableside ordering solution is the most widely used and trusted on the market.
Designed exclusively for the needs of today’s pub operator, Zonal’s contactless ordering solution enables you to deliver a first-class customer experience and make significant operational efficiencies.
The pub industry’s tried, tested and trusted solution
Contactless pay-at-table order and pay solution
No apps, no downloads, no queues
Fully customisable to your pub’s brand
Real-time menu and stock availability
Safe and secure cash-free, contactless payment
Full EPoS integration
No POS rekeying required, no wasted time spent on admin
Why choose Zonal?
We develop reliable, award-winning technology that’s built to last
Our integrated technology solutions are used by the most innovative pub brands in the UK today
Zonal is trusted by 16,000+ UK hospitality businesses including 75% of the managed pub market
We’re a family business, serving the pub community for over 40 years
According to the latest GO Technology report from Zonal and CGA, adoption of order and pay solutions has doubled in the past nine months, and with around half of 18-44 year-olds intending to use the technology going forward, even when COVID measures are no longer needed, order and pay is definitely here to stay.
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