11 June 2021

Guinness unveils MicroDraught, charity brews for India’s Covid effort and police officers, Ellie Goulding invests in hard seltzer

On top of Guinness launching what it claims to be its biggest brand development since 1988, 16 brewers have joined forces to raise funds for Indiaâs […]
11 June 2021

Guinness unveils MicroDraught, charity brews for India’s Covid effort and police officers

On top of Guinness launching what it claims to be its biggest brand development since 1988, 16 brewers have joined forces to raise funds for Indiaâs […]
4 June 2021

BBG wins Mahou exclusivity, sustainable spirit launches, professional rugby player unveils beer line-up

The latest round of drinks news includes updates from Budweiser Brewing Group and Mangrove UK in addition to more pours from Meantime, the UKâs first carbon […]
28 May 2021

Summer spirits, new look for Innis & Gunn, Sandford Orchards unveils canned format

The latest batch of summer spirits includes launches from Harpalion Spirits, Two Days and Equiano Rum Co, while Innis & Gunn and Sandford Orchards have repackaged […]
21 May 2021

‘World’s largest’ gin bottle, Pimm’s unveils Sundowner, Arsenal FC landmark lager launch

The latest batch of new drinks releases includes more pours from Pimmâs, Camden Town Brewery and the unveiling of whatâs claimed to be the âworldâs largestâ […]
17 May 2021

‘Brands are built in bars, not in boardrooms’

After making a long-awaited return to reopened pubs and bars throughout April, Bacardiâs on-trade director Leila Stansfieldâs glass is most certainly half full for the weeks […]
14 May 2021

Sharp’s unveils Cold River, Cîroc creates ‘Summer Citrus’, Anspach & Hobday’s ‘local answer’ to Guinness

The latest round of new drinks launches includes a smattering of lower ABV serves and new offers from Sharpâs, CÃroc and Anspach & Hobday.
13 May 2021

‘Things people couldn’t recreate at home key to keeping customers coming back’

To cap off Spirits Week, Diageoâs Rob Poulter explains how operators can stir up success at their pub or bar by diversifying their drinks offer.
12 May 2021

Consumers still ‘really engaged’ in cocktail culture while bars were shut

Diageoâs Hywel Evans pours over ways in which pub and bar operators can increase profitability with cocktails once Covid restrictions ease.
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