11 June 2021

Pubs to miss out on £3m worth of sales during England v Croatia

Football fans in England will buy 3m pints this weekend during Englandâs first game in the UEFA Euro 2020 against Croatia, it has been estimated.
9 June 2021

Football fans believe pub rules will ‘crush’ Euro 2020 atmosphere

Almost nine in ten (85%) football fans have said restrictions will ruin watching the Euros at the pub this summer, according to a survey.
7 June 2021

Rethink curfew during Euros, Scottish pubs urge

Scottish pub staff could face abuse when forced to kick out football fans during the middle of Euros matches because of curfew laws, a trade group […]
7 June 2021

UEFA Euro 2020 is ‘biggest pub sales driver since Christmas 2019’

As operators make final tweaks to drink line-ups and prepare pre-match team talks for staff ahead of Euro 2020âs curtain raiser in Rome, The Morning Advertiser […]
2 June 2021

BBPA outlines pub tactics ahead of UEFA Euro 2020

As operators count down to UEFA Euro 2020âs curtain raiser on 11 June, the British Beer & Pub Association (BBPA) has produced practical guidance for pubs […]
2 June 2021

BT Sport Pub Cup returns with Wembley final

BT Sport is giving grassroots footballers across England a once in a lifetime opportunity to play on Wembleyâs hallowed turf, as the BT Sport Pub Cup […]
2 June 2021

Sporting comeback: UEFA Euro 2020 pub trading can match 2016 tournament levels

As we count down to UEFA Euro 2020âs long-awaited kick-off, John Gemmell of the competitionâs official beer partner, Heineken, talks pub trade tactics and Scotlandâs major […]
10 May 2021

UEFA EURO 2020™: ‘A massive opportunity to claw back some of the money we’ve lost’

Having been side-lined for the best part of a year, pub operators from England, Scotland and Wales see this summerâs UEFA EURO 2020â as a potential […]
20 April 2021

Three quarters of pubs would not screen games from breakaway European Super League

A poll of by The Morning Advertiser (MA) has revealed that 77.5% of publicans would not show fixtures from the controversial European Super League at their […]
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